Most authors who take the Kindle Scout challenge will tell you as an aside that the third week stretch is the most difficult part of the month long competition.
You’re not new anymore and you’ve yet to hit the final few days where numbers tend to rise again You’ve emptied the pockets of your social media contacts and turned them upside down looking for change. You’ve contacted everyone you know including the local ice cream truck driver and your Aunt Petunia’s estranged hubby who ran off to become a NASCAR Driver. Obsessive thoughts of asking people in line at your local burrito shop to vote for you skitter through your mind.
No matter how many people you flog or share your book with by week three you begin to see diminishing returns. Along with that, comes a drop in morale (I talked about this last week) and invariably a slide off Hot and Trending for a few extended periods. Every insecurity that you’ve harbored since you were a kid afraid of creepy crawlies in the dark, passes through your besotted mind, weighing you down with anxiety and a feeling that your Kindle Scout campaign will end in doom.
When those feelings come (and they will) be sure and remind your self that this too will pass. It’s only a competition after all and life will go on after Kindle Scout one-way or the other.
Even if I lose I’ve learned a lot about marketing and promotion and got a look under the hood at how many fantastic authors are self-publishing and trying to follow their dream. My suggestion is don’t put additional undue pressure on yourself and those feelings will fall away as you focus on getting through the long slog and finding new and increasingly creative ways to get eyeballs on your book.
As I hit the seven-day remaining mark, what else can I say about the past week? I dipped out of Hot and Trending for almost a whole day once, while other days I was in it only in it a few hours longer than that.
After depleting my social media contacts I reached out to online groups I belonged to who were kind enough to share the link to my book. I also stepped up my Twitter game and reached out to people through LinkedIn. Also, not everyone will nominate your book as soon as you send your message. I’ve had several emails from people in the past two days that I contacted last week.
For the last 48 hours I’ve managed an extended run in Hot and Trending, we’ll see how long I can keep that up. The book is currently evenly split this between people voting from the Kindle Scout homepage and those coming through a direct link. By far my biggest source of traffic comes from Facebook.
If you haven’t had a chance to nominate my book there is still time! Also, if you’d like to see exclusive illustrations for the print edition of The Shadow Of All Things sign up for my monthly email blast.