Hello, readers.

I’m hip deep the launch of The Shadow Of All Things but I wanted to take a minute and compile some of the reviews that the book has received in its first six days.

"Honestly everything about this book was grand, the characters, the setting, the plot, and of course the monsters, and their insatiable hunger."
– Bookworm Coalition

"This story is an intriguing mix of science fiction, portal fantasy and urban fantasy...I'm a fan of the urban fantasy sub-genre and this book does quite stack up nicely amid this sub-genre...What the author does neatly is that he also adds a healthy slice of SF to the tale but makes it subtle enough so that there's no perfect delineation."
– Fantasy Book Critic

“This is the first book in another gripping series by Allen Houston...The paranormal aspects were truly unique and I appreciated this aspect since the market is flooded with same old stories with different character names...The read for me was quick, dark, and rousing, in all the good ways.” – TMBA Corbett Tries To Write

“The opening chapter drew me in right away. You won't find that slow drawn out character introduction and world building that you come across all too often in fantasy here. Instead the reader is thrown right into the action from the very start and it's consistent throughout the whole book. There's always something happening and the characters on both sides, good and evil, are well written." – Scarlet’s Web

Lots going on as I prep for the June 9th release of the first book in my new sci-fi urban fantasy series. In case you hadn’t heard, the kindle version of The Shadow Of All Things is currently available for pre-order from Amazon for $3.99. That’s less than the price of a morning Frappuccino from your favorite java joint.

The print edition which will come out the same day includes illustrations from Tulsa-based artist Colleen Beauchamp Stiles. I’ve known Colleen for 20 years and she’s done a great job capturing the spirit of the book. I encourage you to check out her site and to take a first look at three drawings that will be included in the print edition.

I’m excited to share these with you and hope that you will pre-order a copy or buy the print edition when it becomes available in two weeks.

Thanks for coming along for the ride!

​I’m excited to announce that the first book in my new urban fantasy series The Shadow Of All Things is available for pre-order on Amazon now.
Pre-sale for the print edition with illustrations by Colleen Beauchamp Stiles will follow shortly and I’ll add the link for that as soon as possible.
The novel will be released on Thursday, June 9th.
Be sure and sign up for my monthly email blast today for a sneak peek at Colleen’s amazing illustrations for the book. I’ll be sharing those over the upcoming weekend.
Have a fantastic Friday!

Most authors who take the Kindle Scout challenge will tell you as an aside that the third week stretch is the most difficult part of the month long competition.

You’re not new anymore and you’ve yet to hit the final few days where numbers tend to rise again You’ve emptied the pockets of your social media contacts and turned them upside down looking for change. You’ve contacted everyone you know including the local ice cream truck driver and your Aunt Petunia’s estranged hubby who ran off to become a NASCAR Driver. Obsessive thoughts of asking people in line at your local burrito shop to vote for you skitter through your mind.

No matter how many people you flog or share your book with by week three you begin to see diminishing returns. Along with that, comes a drop in morale (I talked about this last week) and invariably a slide off Hot and Trending for a few extended periods. Every insecurity that you’ve harbored since you were a kid afraid of creepy crawlies in the dark, passes through your besotted mind, weighing you down with anxiety and a feeling that your Kindle Scout campaign will end in doom.

When those feelings come (and they will) be sure and remind your self that this too will pass. It’s only a competition after all and life will go on after Kindle Scout one-way or the other.

Even if I lose I’ve learned a lot about marketing and promotion and got a look under the hood at how many fantastic authors are self-publishing and trying to follow their dream. My suggestion is don’t put additional undue pressure on yourself and those feelings will fall away as you focus on getting through the long slog and finding new and increasingly creative ways to get eyeballs on your book.

As I hit the seven-day remaining mark, what else can I say about the past week? I dipped out of Hot and Trending for almost a whole day once, while other days I was in it only in it a few hours longer than that.

After depleting my social media contacts I reached out to online groups I belonged to who were kind enough to share the link to my book. I also stepped up my Twitter game and reached out to people through LinkedIn. Also, not everyone will nominate your book as soon as you send your message. I’ve had several emails from people in the past two days that I contacted last week.

For the last 48 hours I’ve managed an extended run in Hot and Trending, we’ll see how long I can keep that up. The book is currently evenly split this between people voting from the Kindle Scout homepage and those coming through a direct link. By far my biggest source of traffic comes from Facebook.

If you haven’t had a chance to nominate my book there is still time! Also, if you’d like to see exclusive illustrations for the print edition of The Shadow Of All Things sign up for my monthly email blast.

Well that went by fast.

The Shadow Of All Things has been in the Kindle Scout competition for a little over a week now and has managed to stay in the “Hot and Trending” section for that entire period.

That said if you haven’t nominated my new book for a possible publishing contract with Amazon go do it, I’ll wait here until you get back.

digital copy of the novel. Okay, that sounds like a better deal, you say, so how do I vote for your book?

Easy. Click on the link here and you’ll go straight to the page where you can vote on my book.

So what is this The Shadow Of All Things book that you keep talking about?
It’s the first in a new science-fiction/urban fantasy series about the Elyuum, otherworldly, spectral creatures. If you like alternate universes, conspiracies, monsters, horror, action, adventure, mystery, and a sprawling cast of richly-developed characters fighting against ultimate evil, you’ll enjoy this book.
​
Here’s more from the back jacket:

When a man in a torn trench coat warns college-student Evelyn Cheng that something evil is coming down the subway tunnel where their train has stalled, she is ready to write him off as crazy until the lights flicker and the terrifying creatures appear.
 
Through him, Evelyn discovers she is a seer and that a battle between good and evil is raging in New York City among her kind and the mysterious, otherworldly Elyuum, who seek to tighten their grip on the city.
 
Spanning multiple universes with a sprawling cast of characters, Evelyn and others must stop the Elyuum before they conquer all existence.
 
If you liked my Nightfall Gardens series, I’m sure that you’ll be intrigued by my latest project.

So click over to The Shadow Of All Things page on Kindle Scout and give it your thumbs up.

​The competition runs through May 6, please share with friends and family as well as come back here for updates.

Thanks so much, dear readers.​

​-Allen Houston